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CPP Solution Services - Qualitative Research & Quantitative Research

Qualitative research is a methodology to “collect information mainly from comments of targets’ conscious and attitude”. On the other hand, quantitative research is a methodology to “collect numeric data” from questionnaires. The former is mainly used to build hypotheses or improve accuracy of them, and the latter is used to verify those hypotheses by numeric data.

CPP provides the best solution from the orthodox to the latest methodology depending on the research objectives and hypotheses.

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