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Marketing Research CPP English Page>Publicity>Publications
Publications

- Introductory Textbook of Marketing
- Hideo Oki, Hideki Sakamoto and other members in CPP, 2001, JMA Management Center Inc.

- How to build up and create marketing plan
- Hideo Oki, Yamanaka and Ishii, 2001, JMA Management Center Inc.
- Competitive Strategy
- Michael E. Porter, translation: Mamoru Toki, Hattori and Nakatsuji, 1982, DIAMOND,Inc.

- The Competitive Advantage of Nations
- Michael E. Porter, translation: Mamoru Toki, Tonari, Onodera and Nakatsuji, 1992, DIAMOND,Inc.

- Competitive Advantage
- Michael E. Porter, translation: Mamoru Toki, Nakatsuji and Onodera, 1985, DIAMOND,Inc.

- Practice Management Strategy
- W.E.Rothschild, translation: Mamoru Toki and Hattori, 1979,DIAMOND,Inc.

- Competitive Strategy
- Michael E. Porter, translation: Mamoru Toki, 1982, DIAMOND,Inc.

- Handbook of Strategic Planning
- James R. Gadner, Robert Rachlin, H.W.Allen Sweeny, translation: Mamoru Toki, Onodera, Nakatsuji and Itoh, 1988, DIAMOND,Inc.

- Innovation in Marketing
- Theodore Levitt, translation: Mamoru Toki, 1983, DIAMOND,Inc.





